Frequently asked questions

Is it really free?

Yes. No credit card, no payment, no upsell. You enter your numbers, you get the full benchmark PDF emailed to you.

Where do the benchmarks come from?

From three sources, ranked in order of reliability: (1) verified attestations from operators who linked their company domain, (2) anonymized self-reported submissions, (3) public filings from comparable vertical SaaS companies. Every report shows which tier you are looking at.

What if my vertical has fewer than 5 operators in the cohort?

We fall back to the all-vertical-SaaS cohort and flag it in the PDF. We do not silently serve you generic numbers — you always know what you are looking at.

How is my data protected?

Your email and company name are stored to send the PDF and link your reports. IPs are hashed with a daily-rotated salt. We never sell your data and never share individual rows — only aggregated percentiles.

How do you make money if it’s free?

Affiliate links to tools we recommend (each disclosed), sponsorships on VerticalEdge Briefing, and a consented first-party benchmarks dataset. We never charge readers.

Can I sponsor a vertical?

Yes — sponsor inquiries go to VerticalEdge Briefing (our weekly newsletter), where vertical-specific sponsorships sit.